Workshop Presenter Spotlight: Streamlining Your Startup

Daniel Gray is a Korean adoptee who returned to Korea in 2005 because he wanted to try to find his birth mother and to learn about Korean culture. He started a restaurant review blog in 2007 called Seoul Eats, which became a local and international hit. He now is a partner at O’ngo Food Communications, a culinary tourism and consulting company that offers Korean cooking classes and restaurant tours to travelers. It is ranked as one of the top attractions in Seoul according to TripAdvisor.

“Come and learn more about more about how to create a focused identity that can zero in on search terms and that traditional media can easily identify with. Creating an identity for yourself and growing this beyond your social circle will enable you to use this to create sellable products. It is possible to use sweat equity (hard work) to create new products without spending a lot of money.”

He hopes that through the workshop, “Streamlining Your Startup: Focused Identities and Creative Advertising Through Blogging,” participants will gain insight into how to better use both traditional and new marketing to promote their causes, products, and careers.

“I hope participants will understand that marketing is important and that they can use it for the long term.”

Daniel’s is blogging at Seoul Eats and is a partner at O’ngo Food Communications


About Adoptee Solidarity Korea

ASK's mission is to effect change in Korean adoption policy and practice. Through education, research, and advocacy we aim to strengthen our community and create a space for critical dialogue.

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